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Richard C. Whitely

    Customer Centered Growth
    • 1996

      Customer Centered Growth

      Five Proven Strategies for Building Competitive Advantage

      • 320 páginas
      • 12 horas de lectura

      In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

      Customer Centered Growth