Startup London

Over 200,000 startups launch in London every year. This book shares the stories of 30 of the most creative of them through beautiful photography and inspiring written features based on interviews with the founders. From King’s Cross to New Cross, from digital apps to distilleries, these small businesses have big ambitions to change the way we eat, shop, play and view the world.Startup London delves into the lives and workspaces of the passionate people who have ventured into the unknown, revealing the truths and challenges they’ve experienced first-hand. It’s an inspirational guide for anyone dreaming of starting their own business, whether it be in London or beyond.