Globesity, Food Marketing and Family Lifestyles

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The book explores the public controversies related to lifestyle risks within consumer society, particularly focusing on the 'globesity' pandemic in Britain and the USA. It highlights how media coverage contributed to a moral panic that shifted attention to children's food marketing, positioning it as a central issue in policy debates about consumer lifestyles. Through this examination, the author sheds light on the intersection of health, marketing, and societal values.