Leading Mass Customization & Personalization

Focusing on the concept of mass customization, the book explores how businesses can tailor offerings to individual customer demands while maintaining mass production efficiency. It highlights the impact of modern technologies like 3D printing and smart data on this strategy. Featuring interviews with 24 experts, practitioners, and researchers, it provides insights into successful implementation and key factors driving mass customization in various industries, making it a valuable resource for understanding this evolving business approach.