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Image by Design
From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
Autores
Más información sobre el libro
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Compra de libros
Image by Design, Tom Shachtman, Clive Chajet
- Idioma
- Publicado en
- 1997
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 7,79 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Image by Design
- Subtítulo
- From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
- Idioma
- Inglés
- Autores
- Tom Shachtman, Clive Chajet
- Editorial
- Learning Solutions
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 272
- ISBN10
- 0072926023
- ISBN13
- 9780072926026
- Serie
- Categorías
- Etiquetas
- Descripción
- This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.