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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
Autores
Más información sobre el libro
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Compra de libros
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Idioma
- Publicado en
- 2008
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 16,99 €
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Nadie lo ha calificado todavía.
- Título
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Idioma
- Inglés
- Autores
- Robert W. Palmatier
- Editorial
- Marketing Science Institute
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Serie
- Etiquetas
- Comercio
- Descripción
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.