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Springer Texts in Business and Economics: Customer Relationship Management
Concept, Strategy, and Tools - Second Edition
Autores
Parámetros
- 379 páginas
- 14 horas de lectura
Más información sobre el libro
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Compra de libros
Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,09 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Springer Texts in Business and Economics: Customer Relationship Management
- Subtítulo
- Concept, Strategy, and Tools - Second Edition
- Idioma
- Inglés
- Autores
- Viay Kumar, Werner Reinartz
- Editorial
- Springer
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 379
- ISBN10
- 364220130X
- ISBN13
- 9783642201301
- Serie
- Categorías
- Descripción
- This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.