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Practical Marketing Planning
Autores
Parámetros
- 292 páginas
- 11 horas de lectura
Más información sobre el libro
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Compra de libros
Practical Marketing Planning, John Cooper, Peter Lane
- Idioma
- Publicado en
- 1997
- Encuadernación
- (Tapa blanda)
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- Título
- Practical Marketing Planning
- Idioma
- Inglés
- Autores
- John Cooper, Peter Lane
- Editorial
- Palgrave Macmillan
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 292
- ISBN10
- 0333679083
- ISBN13
- 9780333679081
- Serie
- Categorías
- Etiquetas
- Comercio, Marketing y relaciones públicas, Planificación
- Descripción
- This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.