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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Autores
Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Compra de libros
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Idioma
- Publicado en
- 2020
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 17,39 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- The Jobs to Be Done Playbook
- Subtítulo
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Idioma
- Inglés
- Autores
- James Kalbach, Michael Schrage
- Editorial
- Two Waves Books
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Serie
- Categorías
- Etiquetas
- Comercio, Arte, Ciencia, Tecnología, Educación, Liderazgo, Investigación, Motivación, Estrategia, Innovación, Aspectos sociales, Marco
- Descripción
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>