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Parámetros
- 224 páginas
- 8 horas de lectura
Más información sobre el libro
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Compra de libros
Marketing fashion, Harriet Posner
- Idioma
- Publicado en
- 2011
- product-detail.submit-box.info.binding
- (Tapa blanda)
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Métodos de pago
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- Título
- Marketing fashion
- Idioma
- Inglés
- Autores
- Harriet Posner
- Editorial
- Laurence King
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 224
- ISBN10
- 1856697231
- ISBN13
- 9781856697231
- Serie
- Recogida
- Portfolio (Laurence King)
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Marketing & Ventas, Temática de moda, Moda, Marketing y relaciones públicas
- Descripción
- Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.