Blue blooded

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Jeans are a blend of subculture and establishment, serving as both workwear and luxury fashion, making them nearly universal. This book delves into the world of denim, exploring its embodiment of authenticity, rebellion, and heritage. It highlights the passion of denim hunters searching for vintage finds and families crafting heritage cloth through generations. Craftsmen abroad preserve traditional techniques while designers redefine the classic five-pocket style. The narrative includes the secrets of selvedge denim, the origins of the Osaka Five, and the immigrant inventors of the Wild West who created jeans. It features profiles of independent designers like 3sixteen and Iron Heart, alongside industry giants like Levi’s. No other garment holds the iconic status of jeans, which remain perpetually in style and are set to outlast other fashion trends. The book offers a comprehensive overview of jeans—from their rivets and washes to their cultural significance and a curated list of stores. It also covers essential knowledge for denim enthusiasts, including washing techniques and the manufacturing process, ultimately revealing how denim shapes our identities.