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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
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Global innovation management : a strategic approach, J. Christopher Westland
- Idioma
- Publicado en
- 2008
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- Título
- Global innovation management : a strategic approach
- Idioma
- Inglés
- Autores
- J. Christopher Westland
- Editorial
- Palgrave Macmillan
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,5 de 5
- Descripción
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.