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"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.
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Connected marketing : the viral, buzz and word of mouth revolution, Justin Kirby, Paul Marsden, Emanuel Rosen
- Idioma
- Publicado en
- 2006
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- (Tapa blanda)
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- Título
- Connected marketing : the viral, buzz and word of mouth revolution
- Idioma
- Inglés
- Autores
- Justin Kirby, Paul Marsden, Emanuel Rosen
- Editorial
- Elsevier Butterworth-Heinemann
- Publicado en
- 2006
- Formato
- Tapa blanda
- ISBN10
- 075066634x
- ISBN13
- 9780750666343
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,45 de 5
- Descripción
- "Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.