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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world
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Creating a brand identity : a guide for designers, Catharine Slade-Brooking
- Idioma
- Publicado en
- 2016
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Creating a brand identity : a guide for designers
- Idioma
- Inglés
- Autores
- Catharine Slade-Brooking
- Editorial
- Laurence King Publishing
- Publicado en
- 2016
- Formato
- Tapa blanda
- Páginas
- 160
- ISBN10
- 1780675623
- ISBN13
- 9781780675626
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Arte, Guías y Manuales, Diseño, Marketing & Ventas
- Calificación
- 4,05 de 5
- Descripción
- Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world