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This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing. Full of international case studies Blends theory and practice
Compra de libros
International Business Strategy, Werner Ketelhöhn
- Idioma
- Publicado en
- 1993
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- International Business Strategy
- Idioma
- Inglés
- Autores
- Werner Ketelhöhn
- Editorial
- Butterworth-Heinemann
- Publicado en
- 1993
- Formato
- Tapa blanda
- Páginas
- 210
- ISBN10
- 0750606452
- ISBN13
- 9780750606455
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing. Full of international case studies Blends theory and practice