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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Compra de libros
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Idioma
- Publicado en
- 1997
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- Título
- Standing Room Only: Strategies for Marketing the Performing Arts
- Idioma
- Inglés
- Autores
- Philip Kotler, Joanne Scheff
- Editorial
- Harvard Business School Press
- Publicado en
- 1997
- Formato
- Tapa dura
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,05 de 5
- Descripción
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing