¡Agotado, pero muy deseado!
Parámetros
- 267 páginas
- 10 horas de lectura
Más información sobre el libro
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Compra de libros
Driving Digital Strategy, Sunil Gupta
- Idioma
- Publicado en
- 2018
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- Título
- Driving Digital Strategy
- Idioma
- Inglés
- Autores
- Sunil Gupta
- Editorial
- Harvard Business Review Press
- Publicado en
- 2018
- Formato
- Tapa dura
- Páginas
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Tecnología, Marketing & Ventas, Gestión & Recursos humanos
- Calificación
- 3,9 de 5
- Descripción
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management



