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Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.
Compra de libros
Liquid Bread, Wulf Schiefenhövel, Helen Macbeth
- Idioma
- Publicado en
- 2013
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- Título
- Liquid Bread
- Idioma
- Inglés
- Autores
- Wulf Schiefenhövel, Helen Macbeth
- Editorial
- Berghahn Books
- Publicado en
- 2013
- Formato
- Tapa blanda
- ISBN10
- 1782380337
- ISBN13
- 9781782380337
- Etiquetas
- No ficción, Ciencias sociales
- Descripción
- Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.