Why Doesn't He Use a Spoon?

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"This book takes the research which is relevant to the international negotiator and adds the authors' own negotiating experience. Main messages of this book are: Win-win is not the same as 'let's compromise'; As a negotiator you should be trying to get the best possible deal for your side; Always look for creative solutions, rather than just sticking to your original position; Prepare yourself thoroughly and keep testing your assumptions by asking questions; Adapt your negotiation strategy, your behavior and your communication style to suit the people your are dealing with and the culture they come from; Negotiating can be fun."--Publisher description.