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Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.
Compra de libros
Total Customer Satisfaction, Jacques Horovitz, Michele Jurgens-Panak
- Idioma
- Publicado en
- 1992
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- Título
- Total Customer Satisfaction
- Idioma
- Inglés
- Editorial
- Pitman
- Publicado en
- 1992
- Formato
- Tapa dura
- Páginas
- 320
- ISBN10
- 0273034472
- ISBN13
- 9780273034476
- Serie
- Calificación
- 5 de 5
- Descripción
- Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.