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The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.
Compra de libros
Building a Chain of Customers, Richard Schonberger
- Idioma
- Publicado en
- 1990
- Encuadernación
- (Tapa dura)
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- Título
- Building a Chain of Customers
- Idioma
- Inglés
- Autores
- Richard Schonberger
- Editorial
- Guild Publishing
- Publicado en
- 1990
- Formato
- Tapa dura
- Páginas
- 349
- ISBN10
- 0091745993
- ISBN13
- 9780091745998
- Serie
- Etiquetas
- Comercio, Temas psicológicos
- Descripción
- The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.