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This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
Compra de libros
IMC, The Next Generation, Heidi Schultz, Don Schultz
- Idioma
- Publicado en
- 2003
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- (Tapa dura)
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