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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Compra de libros
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Idioma
- Publicado en
- 2013
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,09 €
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- Título
- Viral marketing : the science of sharing
- Idioma
- Inglés
- Autores
- Byron Sharp, Karen NelsonField
- Editorial
- Oxford University Press
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Calificación
- 3,7 de 5
- Descripción
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.