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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
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The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Idioma
- Publicado en
- 2017
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- Título
- The Inversion Factor
- Idioma
- Inglés
- Autores
- Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Editorial
- MIT Press
- Publicado en
- 2017
- Formato
- Tapa dura
- Páginas
- 240
- ISBN10
- 0262037270
- ISBN13
- 9780262037273
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,5 de 5
- Descripción
- Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion