Block 4: Marketing - An introduction to business and managment

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Marketing is a word used so frequently in modern life that most people will have their own idea of what marketing actually is. It is because the word seems to be used all the time that it is important to consider what we mean by marketing in a business and management context. This book will introduce you to what marketing involves. Topics covered are Competitor Analysis, Understanding Customers, Products, Goods and Services, Distribution Channels and Pricing Strategies This is the 4th book in a series of 7 on Business and Management