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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
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Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Idioma
- Publicado en
- 2009
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- (Tapa dura)
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- Título
- Six Rules for Brand Revitalization
- Idioma
- Inglés
- Autores
- Larry Light, Joan Kiddon
- Editorial
- Wharton
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,65 de 5
- Descripción
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.