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Parámetros
- 184 páginas
- 7 horas de lectura
Más información sobre el libro
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Compra de libros
Online marketing, Brian Sheehan
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 3,19 €
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- Título
- Online marketing
- Idioma
- Inglés
- Autores
- Brian Sheehan
- Editorial
- AVA Publishing
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 184
- ISBN10
- 2940411336
- ISBN13
- 9782940411337
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,35 de 5
- Descripción
- In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.