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Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.
Compra de libros
Selling, Donald W. Jackson, Isabella C. M. Cunningham, William Hughes Cunningham
- Idioma
- Publicado en
- 1988
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- Título
- Selling
- Idioma
- Inglés
- Editorial
- John Wiley & Sons
- Publicado en
- 1988
- Formato
- Tapa dura
- ISBN10
- 0471864005
- ISBN13
- 9780471864004
- Serie
- Etiquetas
- Ficción, Aventura, Ficción de aventuras
- Descripción
- Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.