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A Dictionary of Marketing

Parámetros

  • 464 páginas
  • 17 horas de lectura

Más información sobre el libro

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Compra de libros

A Dictionary of Marketing, Charles Doyle

Idioma
Publicado en
2016
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