Agotado
Parámetros
- 232 páginas
- 9 horas de lectura
Más información sobre el libro
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Compra de libros
Copywriting Is..., Andrew Boulton, Giles Edwards
- Idioma
- Publicado en
- 2021
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- (Tapa blanda)
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- Título
- Copywriting Is...
- Idioma
- Inglés
- Autores
- Andrew Boulton, Giles Edwards
- Editorial
- Gasp Books
- Publicado en
- 2021
- Formato
- Tapa blanda
- Páginas
- 232
- ISBN10
- 1838434305
- ISBN13
- 9781838434304
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,9 de 5
- Descripción
- Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.