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Parámetros
- 160 páginas
- 6 horas de lectura
Más información sobre el libro
This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
Compra de libros
Running a Public Relations Department, Mike Beard
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Running a Public Relations Department
- Idioma
- Inglés
- Autores
- Mike Beard
- Editorial
- Kogan Page
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 160
- ISBN10
- 0749418591
- ISBN13
- 9780749418595
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 2,35 de 5
- Descripción
- This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.