Agotado
Más información sobre el libro
This comprehensive reference work provides some 3,000 updated, internationally recognized descriptions of marketing concepts covering 19 topic areas such as essential concepts, buyer behavior, product and brands policy, price policy, services marketing, business-to-business marketing, not-for-profit marketing, international marketing, and legal aspects. First published by Wolters-Noordhoff BV, Groningen, The Netherlands, 1993. Annotation c. by Book News, Inc., Portland, Or.
Compra de libros
The International Encyclopedia of Marketing, European Marketing Confederation
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- The International Encyclopedia of Marketing
- Idioma
- Inglés
- Editorial
- Butterworth-Heinemann
- Publicado en
- 1997
- Formato
- Tapa dura
- ISBN10
- 0750635010
- ISBN13
- 9780750635011
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- This comprehensive reference work provides some 3,000 updated, internationally recognized descriptions of marketing concepts covering 19 topic areas such as essential concepts, buyer behavior, product and brands policy, price policy, services marketing, business-to-business marketing, not-for-profit marketing, international marketing, and legal aspects. First published by Wolters-Noordhoff BV, Groningen, The Netherlands, 1993. Annotation c. by Book News, Inc., Portland, Or.