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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Compra de libros
Campaigning for Hearts and Minds, Ted Brader
- Idioma
- Publicado en
- 2006
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- Título
- Campaigning for Hearts and Minds
- Idioma
- Inglés
- Autores
- Ted Brader
- Editorial
- The University of Chicago Press
- Publicado en
- 2006
- Formato
- Tapa blanda
- ISBN10
- 0226069893
- ISBN13
- 9780226069890
- Serie
- Calificación
- 3,35 de 5
- Descripción
- Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.