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This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Compra de libros
Fantasy in Advertising, Dave Saunders
- Idioma
- Publicado en
- 1997
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- (Tapa dura)
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- Título
- Fantasy in Advertising
- Idioma
- Inglés
- Autores
- Dave Saunders
- Editorial
- B. T. Batsford Limited
- Publicado en
- 1997
- Formato
- Tapa dura
- Páginas
- 128
- ISBN10
- 0713481048
- ISBN13
- 9780713481044
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Arte, Marketing & Ventas
- Calificación
- 3,5 de 5
- Descripción
- This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.