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Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
Compra de libros
Competitive Intelligence, Larry Kahaner
- Idioma
- Publicado en
- 1996
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- Título
- Competitive Intelligence
- Idioma
- Inglés
- Autores
- Larry Kahaner
- Editorial
- Touchstone Book
- Publicado en
- 1996
- Formato
- Tapa dura
- Páginas
- 300
- ISBN10
- 0684810743
- ISBN13
- 9780684810744
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,8 de 5
- Descripción
- Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.