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Parámetros
- 371 páginas
- 13 horas de lectura
Más información sobre el libro
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Compra de libros
Advertising Campaign Strategy, Donald Parente
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Advertising Campaign Strategy
- Idioma
- Inglés
- Autores
- Donald Parente
- Editorial
- South Western Educational Publishing
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,65 de 5
- Descripción
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.