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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Compra de libros
Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Idioma
- Publicado en
- 1996
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- (Tapa dura)
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