Agotado
Parámetros
- 400 páginas
- 14 horas de lectura
Más información sobre el libro
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Compra de libros
Product Strategy for High Technology Companies, Michael McGrath
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Product Strategy for High Technology Companies
- Idioma
- Inglés
- Autores
- Michael McGrath
- Editorial
- McGraw Hill Professional
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Tecnología, Marketing & Ventas, Gestión & Recursos humanos
- Calificación
- 3,6 de 5
- Descripción
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.