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This reader is based on the structure of the very successful IESEG International Management School programme on international management. It includes a global focus representing East and West, North and South, backed by the latest research on different aspects of international business carried out in different parts of the world.
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The Global Business Handbook, David J. Newlands, Mark J. Hooper
- Idioma
- Publicado en
- 2009
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- Título
- The Global Business Handbook
- Idioma
- Inglés
- Autores
- David J. Newlands, Mark J. Hooper
- Editorial
- Gower Publishing, Ltd.
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 577
- ISBN10
- 0566087472
- ISBN13
- 9780566087479
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- This reader is based on the structure of the very successful IESEG International Management School programme on international management. It includes a global focus representing East and West, North and South, backed by the latest research on different aspects of international business carried out in different parts of the world.