Agotado
Parámetros
- 240 páginas
- 9 horas de lectura
Más información sobre el libro
Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Compra de libros
The Advertising Effect, Adam Ferrier
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The Advertising Effect
- Idioma
- Inglés
- Autores
- Adam Ferrier
- Editorial
- Oxford University Press, USA
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Temas psicológicos, Psicología, Marketing & Ventas
- Calificación
- 4,25 de 5
- Descripción
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).