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The DNA of Customer Experience

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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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The DNA of Customer Experience, Colin Shaw

Idioma
Publicado en
2007
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Título
The DNA of Customer Experience
Idioma
Inglés
Autores
Colin Shaw
Publicado en
2007
Formato
Tapa dura
Páginas
288
ISBN10
0230500005
ISBN13
9780230500006
Serie
Calificación
3,8 de 5
Descripción
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.