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Electronic Commerce 2010

A Managerial Perspective

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  • 968 páginas
  • 34 horas de lectura

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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .

Compra de libros

Electronic Commerce 2010, David A. King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee

Idioma
Publicado en
2009
Encuadernación
(Tapa blanda)
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Título
Electronic Commerce 2010
Subtítulo
A Managerial Perspective
Idioma
Inglés
Editorial
Pearson
Publicado en
2009
Formato
Tapa blanda
Páginas
968
ISBN10
0137034652
ISBN13
9780137034659
Serie
Calificación
4,85 de 5
Descripción
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .