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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
Compra de libros
The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The Successful Marketing Plan
- Idioma
- Inglés
- Autores
- Roman Hiebing, Scott Cooper
- Editorial
- McGraw-Hill
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 576
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.