Parámetros
- 777 páginas
- 28 horas de lectura
Más información sobre el libro
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
Compra de libros
Marketing Research, Naresh K. Malhotra, David F. Birks
- Idioma
- Publicado en
- 2005
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