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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Compra de libros
The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Idioma
- Publicado en
- 2004
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- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,49 €
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