Agotado
Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Compra de libros
The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Idioma
- Publicado en
- 2004
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- Título
- The Manager's Guide to Distribution Channels
- Idioma
- Inglés
- Autores
- Linda Gorchels, Chuck West, Edward J. Marien
- Editorial
- McGraw Hill Professional
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Serie
- Calificación
- 3,25 de 5
- Descripción
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.