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The Manager's Guide to Distribution Channels

Valoración del libro

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Parámetros

Páginas
320 páginas
Tiempo de lectura
12 horas

Más información sobre el libro

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Compra de libros

The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien

Idioma
Publicado en
2004
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Estado del libro
Bueno
Precio
2,49 €

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3,3
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11 Valoraciones

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