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The Online Advertising Playbook
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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Compra de libros
The Online Advertising Playbook, Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Idioma
- Publicado en
- 2007
- Encuadernación
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 2,14 €
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- Título
- The Online Advertising Playbook
- Idioma
- Inglés
- Autores
- Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Editorial
- John Wiley & Sons
- Publicado en
- 2007
- Formato
- Tapa dura
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Calificación
- 3,1 de 5
- Descripción
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.