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In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Compra de libros
Kellogg On Advertising & Media, Bobby J. Calder
- Idioma
- Publicado en
- 2008
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- (Tapa dura)
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- Título
- Kellogg On Advertising & Media
- Idioma
- Inglés
- Autores
- Bobby J. Calder
- Editorial
- Kellog
- Publicado en
- 2008
- Formato
- Tapa dura
- ISBN10
- 0470119861
- ISBN13
- 9780470119860
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,35 de 5
- Descripción
- In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.