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"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"-- Provided by publisher
Compra de libros
The Cult of Creativity, Thora Hird
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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- Título
- The Cult of Creativity
- Idioma
- Inglés
- Autores
- Thora Hird
- Editorial
- The University of Chicago Press
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 264
- ISBN10
- 022665785X
- ISBN13
- 9780226657851
- Serie
- Calificación
- 3,8 de 5
- Descripción
- "Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"-- Provided by publisher