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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote
- Idioma
- Publicado en
- 1996
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- Título
- Beyond customer satisfaction to customer loyalty. The key to greater profitability
- Idioma
- Inglés
- Autores
- Keki R. Bhote
- Editorial
- American Management Association
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 148
- ISBN10
- 0814423620
- ISBN13
- 9780814423622
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,15 de 5
- Descripción
- This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.