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The CRM handbook : a business guide to customer relationship management

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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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The CRM handbook : a business guide to customer relationship management, Jill Dyché

Idioma
Publicado en
2005
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(Tapa blanda),
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Bueno
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5,99 €

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3,5
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