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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Idioma
- Publicado en
- 2005
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- (Tapa blanda)
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- Título
- The CRM handbook : a business guide to customer relationship management
- Idioma
- Inglés
- Autores
- Jill Dyché
- Editorial
- Addison-Wesley
- Publicado en
- 2005
- Formato
- Tapa blanda
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,5 de 5
- Descripción
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.